How to get customers to come to you
Inbound Marketing; Get Found Using Google, social media and blogs, is a book that I would recommend to anyone who has a business. Your customers are getting better at blocking out advertising messages that interrupt their lives. It's easy to filter out advertising emails, throw away your junk mail unopened, and barely glance at ads in a newspaper or online.
But when the same customer is searching for information on a product or service, they are in an entirely different state of mind. If your company provides useful information, you will be seen as a trusted resource. Customers will come to you, whether they're ready to buy or not.
Authors Brian Halligan and Dharmesh Shah lays out how to start an inbound marketing campaign in an approachable and systematic way. Each chapter explains a different piece to the puzzle of how to attract people to your business on the web: Creating content, using blogs, optimizing your site for search engines, using social media, and then converting all these prospects into leads.
They give specific to-do lists throughout the book, so you feel more motivated to act on this important information.
Posted by Mandy Marksteiner at 4/10/2010 7:19 PM 
Categories: inbound marketing
Tags: social media blogs seo
Categories: inbound marketing
Tags: social media blogs seo
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